The Orange Shirt Society (“OSS”) is the registered owner of the trademarks:

• Every Child Matters
• Orange Shirt Society
• Orange Jersey Project

OSS holds copyrights to the official annual Every Child Matters t-shirt designs (2020-2026) used in association with Orange Shirt Day.

All use of these trademarks, logos, and associated designs must be licensed and follow OSS usage guidelines. Unauthorized use may constitute trademark or copyright infringement and could lead to legal action.

To ensure your campaign, event, or merchandise use is authorized:

• Visit our Corporate Partnerships Page
• Apply for a Free or Commercial Licence

Respect the Story. Protect the Message.

Proper use of our trademarks helps honour Phyllis Webstad’s orange shirt story and ensures that Every Child Matters remains a movement rooted in truth, not a slogan used without care or context.

Trademark Use Requirements

All trademarked terms and assets may only be used under license from the Orange Shirt Society. This includes:

• Merchandise & advertising
• Events, including signage and advertising
• Printed or digital media
• Fundraising or awareness campaigns

Any organization, business, or individual producing materials that include Every Child Matters or any associated visuals must hold a valid license.

Copyright

The Orange Shirt Society retains all copyright to:

• The annual official shirt designs (2020-2026)
• Educational materials distributed by OSS
• Website content, resources, and visual assets unless otherwise credited

Downloadable Legal Documents

• [OSS Branding & Copyright Policy] (PDF)
• [Privacy Policy] (PDF)

For legal inquiries or permission requests, please contact licensing@orangeshirtday.org, or visit our Licensing Portal for more info.